There’s a moment at every good event where you look around and realize you’re surrounded by exactly the right kind of people.

MOORE Expo is the Midwest Overland and Off-Road Expo and is that moment for a lot of us. On April 17–18, 2026, the Ozark Empire Fairgrounds in Springfield, Missouri will open its doors to what has become the Midwest’s largest homegrown adventure travel consumer show. With 85,000 square feet of climate-controlled indoor space and 290,000 square feet of outdoor exhibitor space, it’s not a small gathering. When MOORE drew 7,425 attendees from 41 states and exhibitors from 7 countries, it proved this isn’t just a regional event—it’s where the Midwest overland community comes to connect. And with more than 12 million Americans expected to overland in 2025 (which is up from 8 million just a year before), the timing couldn’t be better.

We’ve been going through the 2026 exhibitor list, and while there are plenty of big names, there’s a specific group of brands that keeps catching our attention: the purpose-driven builders and makers doing intentional work and growing their story one event at a time. Here are 8 brands we’re genuinely excited to see at MOORE Expo 2026.

Ultimate Adventure Supply — Booth 247

Ultimate Adventure Supply lives at the intersection of “looks great on the trail” and “actually works at camp.” They’re not selling the idea of adventure—they’re outfitting the people living it.

We’re excited to spend time at their booth because the stories are everywhere: how gear gets organized, how a kit comes together, the confidence a well-equipped rig gives you before the trailhead. That’s the content that resonates long after the event wraps up.

XGRid Campers — Booth 279

XGRid Campers specializes in off-road and overland campers built for people who refuse to let the road end where the pavement does. Their lineup answers the hard questions buyers actually ask: “What happens when the trail gets rough? Can I really live out of this for a week?”

MOORE is the perfect place to show those answers in person—awnings out, kitchens open, someone stepping inside for the first time with that unmistakable “Oh, this is it” look on their face. That moment is worth capturing every single time.

XVENTURE Trailers — Booth 259

XVENTURE Trailers builds purpose-designed off-road trailers from the chassis up—not RV trailers with aggressive tires bolted on, but heavy-duty rigs with real suspension, real clearance, and real storage designed for rough terrain.

This category practically demands a demo. People want to see how these trailers move behind a rig, how quickly camp sets up, and what it looks like to live out of one for a few days. Springfield gives us the space to show all of that.

Xtrusion Overland — Booth 75–76

Xtrusion Overland builds modular aluminum rack and platform systems designed to carry whatever your trip demands—rooftop tents, bikes, kayaks, recovery gear, fuel, or all of the above. Their platform is the canvas; the adventure is what you load onto it.

What makes Xtrusion especially fun to capture is the variety. Every rig is set up differently, and every setup tells you something about the person behind the wheel. That visual diversity is content that keeps working across posts, reels, and product pages for months.

Deep Sleep Overland — Booth 72

Deep Sleep Overland solves a problem most overlanders quietly suffer through for years before finally fixing it: actually sleeping well in your rig. Their sleep systems are designed for real trucks, SUVs, and vans—setups that make it genuinely comfortable to close your eyes in the middle of nowhere.

The best storytelling in this category isn’t technical—it’s human. The “I actually slept great last night” reaction the morning after. The quick, clean setup before dark. Deep Sleep has a solution worth showing.

LavaBox — Booth 231

There are products that solve problems, and then there are products that create a mood. LavaBox is a portable propane campfire in a compact, packable box—a real flame, anywhere you set it down, even in areas with fire restrictions.

Firelight, faces at camp, late-night conversations, coffee in the morning. LavaBox shows up in the background of every great camp scene and becomes the main character just as often. It’s one of the most naturally cinematic products we’ll see at MOORE this year.

ORIS Adventure Cooking — Booth 225

ORIS Adventure Cooking builds outdoor cooking systems for people who care what they eat in the field. Burners, grills, and camp kitchen setups that handle dust, wind, and trail-day chaos without making you sacrifice the meal.

Camp cooking content always connects—flames, sizzling food, steam rising off a morning coffee. ORIS gives us all of that, plus the practical story of a system that works every time without you thinking about it.

Flat Peak Level Tent — Booth 40

Flat Peak Level Tent is solving a very specific, very real problem: sleeping comfortably on uneven ground without spending 20 minutes fiddling with leveling blocks and waking up in the wrong corner of your tent.

We’re genuinely curious to see this one in action—how it sets up, how it feels, and whether it earns that “why isn’t everyone doing this?” reaction. Those niche, clever solution brands are some of the best stories to tell, and MOORE is the perfect place to find them.

For the Brands Headed to MOORE Expo 2026

These eight brands all have something in common: they build gear that makes real trips better, they show up for the community, and they deserve storytelling that matches the quality of what they make.

If your brand is headed to MOORE Expo 2026 at the Ozark Empire Fairgrounds in Springfield, Missouri, and you want more than phone photos to show for it—let’s connect. At Aspen Creative Co., we embed with adventure and overland brands at events like this and turn two days on the show floor into months of on-brand photos, reels, and content you can actually use.

Hit us up before April 17th. Space is limited, and we’d love to talk about what event coverage could look like for your brand.

Frequently Asked Questions

MOORE Expo (Midwest Overland and Off-Road Expo) is an annual overland and off-road consumer show held at the Ozark Empire Fairgrounds in Springfield, Missouri, featuring gear, trailers, vehicles, and educational programming for overlanders and adventure enthusiasts.
MOORE Expo 2026 takes place April 17–18, 2026 in Springfield, Missouri.
MOORE Expo features 85,000 square feet of climate-controlled indoor exhibit space and 290,000 square feet of outdoor exhibitor space, with past events drawing over 7,400 attendees from more than 40 states.
The 2026 exhibitor list includes Ultimate Adventure Supply, XGRid Campers, XVENTURE Trailers, Xtrusion Overland, Deep Sleep Overland, LavaBox, ORIS Adventure Cooking, Flat Peak Level Tent, and dozens more overland and adventure gear companies.

About the Author

Tony Mellinger is the founder of Aspen Creative Co., a creative agency helping outdoor and adventure brands tell stories that drive growth. Our small, but mighty team provides Grand Canyon-quality branding, web design, and content creation for brands with more of a state park budget. With over seven years of experience documenting off-road and overland events including an ongoing multi-year partnership with Midwest Jeepthing’s annual Jeepstock, Tony brings a rare combination of visual storytelling craft and deep community knowledge to every event he covers. His work spans adventure brand photography, brand video production, international documentary storytelling, and event content strategy, with clients ranging from Jeep clubs and off-road events to nonprofit organizations and small business owners. Tony’s approach is simple: great events deserve more than documentation… they deserve a story.

8 Brands We Can’t Wait to See at MOORE Expo 2026