The Brands We’re Most Excited to See at EJS 2026
Easter Jeep Safari started in 1967 as a single-day ride organized by the Moab Chamber of Commerce on the Behind the Rocks trail. Sixty years later, it’s grown into the largest organized four-wheel-drive event in the world—nine days, nearly 40 trails, an average of 2,000 participating vehicles, and a vendor expo at the Old Spanish Trail Arena with a waiting list just to get booth space. The 60th Annual Easter Jeep Safari is about to turn Moab into a nine-day playground for thousands of Jeep and off-road enthusiasts.
While the big legacy names always draw a crowd, the brands that caught our attention are the ones building something with real intention—mid-sized companies making purpose-built gear, solving real trail problems, and growing their communities one event at a time. These are brands we genuinely can’t wait to spend time with in Moab.
Nemesis Industries: Lightweight Armor With Heavyweight Intent
Nemesis Industries manufactures aluminum body armor for Jeeps out of Colorado, and everything they build—fenders, bumpers, rockers, inner fender liners—is cut from high-strength 3/16” aluminum using CNC waterjet for a premium finished edge and precision fitment. Their Billy Rockers, Crawler highline fenders, and Notorious flare series have become go-to upgrades for Jeep owners chasing maximum tire clearance without bolting on unnecessary weight.
At an event where rigs spend full days on trails like Behind the Rocks—the same trail that kicked off Easter Jeep Safari back in 1967—lightweight armor that actually clears big tires matters. We’re excited to see Nemesis-equipped Jeeps scraping over Moab ledges and proving that protection doesn’t have to mean adding 200 pounds to your rig. From a visual standpoint, their clean lines and seamless finishes photograph beautifully against red rock, and the scrapes and contact marks from a real trail day tell a story no studio shot ever could.
Rock Slide Engineering: Steps That Actually Wheel
Rock Slide Engineering built their reputation on a deceptively simple idea: a rock slider that doubles as a powered step. Their Step Sliders for the Jeep Wrangler and Gladiator JT use 10-gauge steel construction with automatic deployment and plug-and-play installation on factory mounting points—steps that tuck up and become armor the second you leave pavement.
Easter Jeep Safari is a constant cycle of in-and-out: climb in at the trailhead, hop out to spot a friend, climb back in, repeat for eight hours across 30 miles of trail. Products that serve double duty in that environment aren’t just convenient—they’re smart. We’re looking forward to capturing the transitions: step down at the vendor expo, tuck up on the rocks, take a hit on a ledge, step down again at camp. That kind of real-use loop is exactly the content that helps people understand why this isn’t just a cosmetic accessory.
Expedition One: Overland-Ready Without Losing the Daily Driver
Expedition One is a precision-built 4x4 accessory company focused on bumpers, winch mounts, and overland accessories spanning Jeep, Toyota, Chevy, Ford, Land Rover, and Dodge platforms. That range says something: they’re not a one-platform boutique. They’re building gear that has to hold up across different vehicles, different terrains, and different use cases—from weekend crawlers to multi-week overland builds.
Moab is the perfect proving ground for that kind of versatility. Between the highway miles into town, the fast dirt connectors to trailheads, and the slow, technical rock that tests every weld and every mount point, EJS demands gear that works in all three worlds. We’re excited to see Expedition One bumpers earning their keep in that full spectrum—lined up clean at the Old Spanish Trail Arena one hour, then taking hits on sandstone the next.
Mob Armor: The Most Versatile Phone Mounts on the Planet
Mob Armor was born from the off-road world. Founded in 2014 in Santa Maria, California, the brand started when a Cal Poly San Luis Obispo engineering student designed a phone mount that could actually survive the punishment of real trail riding. What began as a niche off-road product has grown into over 150 different mounting solutions for phones, tablets, cameras, and tools—all machined from 5052 aluminum alloy with magnetic pull forces up to 90 pounds on their MobNetic line and 290 pounds on the TabNetic Maxx.
Here’s the thing about Mob Armor at Easter Jeep Safari: everyone at EJS is using their phone. Trail maps, GPS coordinates, photos, radios, trail apps—your device is essential gear, and it needs to stay put when you’re bouncing through rock gardens or crawling off-camber. We’re excited to capture Mob Armor mounts doing their job inside real cockpits on real trails—phones locked in place while everything else in the cab is rattling. Those in-rig moments, the ones where you can see a phone staying perfectly steady on a gnarly descent, are some of the most effective product content you can create because every viewer immediately thinks, “I need that.”
American Adventure Lab: Order in the Middle of Moab Chaos
is a veteran-owned company based in southern Utah, manufacturing cargo management systems and interior storage solutions entirely in the USA. Their product line is built around a simple question most Jeep owners ask after every trail day: where does all this stuff go?
Being based in southern Utah means AAL is practically neighbors with Moab, and their products are designed for exactly this kind of use: multi-day off-road trips where radios, recovery gear, tools, first-aid kits, and snacks all need a home that isn’t “the back seat floor.” At an event where the average trail group runs 15 vehicles and 27 people across eight-hour days, organization isn’t a luxury—it’s a survival skill. We can’t wait to see AAL systems at work: drawers sliding out at trailhead parking lots, tailgates open at the arena, and rigs packed tight but accessible after a week of Moab dust.
LM1: Built To Spec and Shipped With Confidence
LM1 is an Arizona-based off-road fabrication company co-founded by John Heiner—whose background spans aerospace, CNC machining, and off-road lighting design—and Andrew McLaughlin, the builder behind Letzroll Offroad, one of the most respected off-road service centers in the Southwest. Together, they make custom 9-inch axles, Dana 60 bolt-in assemblies, bumpers, rock sliders, axle truss kits, and skid plates for Jeep JK, JL, and JT platforms, with products ranging from fairlead mounts to full front axle assemblies with ARB Air Lockers.
What gets us excited about seeing LM1 in Moab is that their gear lives in the highest-stakes moments on the trail. A 9-inch axle assembly doesn’t get a second thought when it’s working—but it’s the only thing anyone’s thinking about on a steep, off-camber ledge or a full-commitment climb. Easter Jeep Safari is nine days of exactly those moments, and capturing LM1 hardware earning its keep under real Moab conditions—welds taking hits, skid plates doing their job, axles holding up under abuse—is the kind of authentic, high-stakes content that a spec sheet just can’t replace. Their tagline is “We live, breathe, and love off-road,” and EJS is the perfect place to prove it.
AccuAir: Smart Suspension in a Place That Exposes Everything
Finally, AccuAir is high on our “can’t wait to see them in Moab” list—not just because of the relationship that’s already beginning to form, but because what they build is uniquely suited to a place like this. Their off-road lineup includes complete lift kits, shocks, and adjustable shock kits for Jeep Wrangler JK, JL, and Gladiator JT, all designed to work both on daily commutes and off-road trails. Their kits are proudly made in the USA and backed by a limited lifetime warranty, which says a lot about how they expect these systems to be used.
Moab gives AccuAir a perfect stage: long highway stretches into town, fast dirt connectors, and then slow, technical rock that tests every part of a suspension system. We’re excited to see air and adjustable setups earning their keep—watching rigs change stance between pavement and trail, dialing in control for climbs, and letting drivers fine-tune how their Jeeps feel over the kind of features you can’t fake in a parking lot video.
Why These Brands Feel Like “Our People”
Across Nemesis, Rock Slide Engineering, Expedition One, Mob Armor, American Adventure Lab, Offroad Outfitters, and AccuAir, there’s a common thread we recognize: they build gear that matters most when things get real, they’re close enough to the community to hear what’s working and what isn’t, and they benefit enormously from real-world storytelling—photos and video that show their products earning trust on actual trails, not just sitting on a product page.
At an event that started as a handful of Jeeps on a single trail in 1967 and has now grown into a nine-day celebration drawing thousands of vehicles to Moab, these are the kinds of brands we’re excited to support, spend time with, and capture in their element.
This is going to be fun.
Your Moab Story Deserves Great Storytelling
If you see your brand in the same lane as Nemesis, Rock Slide Engineering, Expedition One, Mob Armor, American Adventure Lab, LM1, or AccuAir, you’re exactly who this Field Note was written for. You’re investing real time, money, and brain space to show up at the 60th Easter Jeep Safari in Moab, Utah—on the trails, at the RR4W Vendor Expo at Old Spanish Trail Arena, and in front of the exact customers you want more of.
Great events deserve more than phone photos and a couple of rushed Reels at the end of a long day. They deserve a story: your products earning trust on Moab rock, your team in their element, your customers talking about why they chose you. That’s the kind of content that keeps working long after everyone’s headed home on Highway 191.
At Aspen Creative Co, this is the lane we live in:
• Adventure and off-road brands who care about community as much as conversion
• Owner-led teams who don’t want a giant agency, just a trusted content partner
• Events and trail days where real-world performance matters more than polished specs
If you’re bringing your brand to Moab for Easter Jeep Safari 2026 and want to turn those nine days into months of on-brand photos and video you can actually use, let’s talk.
Head over to our Get Started page, tell us a bit about your brand and your EJS plans, and we’ll map out a content plan that fits your trails, your schedule, and your budget—Grand Canyon quality on a state park budget.