Capturing the Heart of Jeepstock with Midwest Jeepthing
Ready to start a new adventure?
That's the question we ask every client at Aspen Creative Co, and for seven incredible years, Midwest Jeepthing has answered with an enthusiastic "yes" every single time. Since 2018, we've had the privilege of documenting Jeepstock—the club's annual celebration of off-road adventure, community connection, and pure Jeep passion.
This year's Jeepstock 2025, held September 19-20 in Disney, Oklahoma at Shultz Creek Campground & Off-road Park, marked a new chapter for the event and deepened our partnership with one of the most authentic adventure communities in the Midwest. Great events deserve more than documentation—they deserve a story. And that's exactly what we set out to capture.
Building Relationships Through Authentic Storytelling
At Aspen Creative Co, we believe that effective storytelling is crucial. It's not just about what happens at an event, but how you present it—the emotions, the challenges, the triumphs, and the connections that make it meaningful. Seven years of partnership with Midwest Jeepthing has taught us that the best content doesn't come from showing up with cameras and hoping for magic. It comes from understanding the community, respecting their values, and becoming trusted partners in their story.
When we first started covering Jeepstock back in 2018, we were the new faces with professional equipment. Today, we're part of the fabric of the event. We know the trails, we recognize the faces, and most importantly, we understand what this weekend means to hundreds of Jeep enthusiasts who mark their calendars months in advance.
Relationships are everything in our business. We don't operate as outsiders documenting a spectacle—we're partners invested in telling Midwest Jeepthing's story authentically and powerfully. This trust manifests in better access, more genuine moments, and content that truly captures the spirit of what makes Jeepstock special.
The Midwest Jeepthing Story: More Than Just Wheeling
Midwest Jeepthing represents the largest community of Jeep owners in the region, and their mission extends far beyond weekend trail runs. They're passionate about education, community building, and creating opportunities for both new and experienced off-roaders to challenge themselves in safe, supportive environments.
This philosophy aligns perfectly with our own approach at Aspen Creative Co. We're passionate about adventure, storytelling, and bringing ideas to life. Whether it's a startup finding its voice or an established organization like Midwest Jeepthing looking to share their story more broadly, we bring the same commitment to authentic, compelling content that resonates.
Jeepstock 2025's move to Disney, Oklahoma opened up incredible new terrain and opportunities. The Shultz Creek Campground & Off-road Park offered everything from beginner-friendly trails to extreme rock crawling challenges—a perfect representation of the club's inclusive approach to off-roading. Every skill level, every type of Jeep, every experience level has a place at Jeepstock. This diversity creates rich storytelling opportunities that showcase the full spectrum of the community.
Adventure Mini Sessions: Professional Photography for Your Jeep Story
For several years now, we've offered adventure mini sessions to Jeepstock participants—an opportunity to have your Jeep professionally captured in action on the trails. These sessions have become one of the most popular aspects of our event coverage, and they perfectly embody our belief that everyone's adventure deserves to be elevated.
In today's world, your Jeep isn't just transportation—it's an expression of who you are and what you value. The modifications you've made, the trails you've conquered, the community you've joined—these all tell a story. Our mini sessions capture that story in a way that smartphone photos simply can't match.
We understand off-road photography because we're passionate about the adventure industry. We know how to position your Jeep to emphasize those steep climbs, how to use natural lighting to create dramatic images, and how to capture the essence of adventure in a single frame. More importantly, we understand what these images mean to you—they're not just photos of a vehicle, they're documentation of your passion and your journey.
Grand Canyon quality on a state park budget—that's our promise. We don't have the overhead of large traditional agencies, which means we can offer professional mini sessions at prices that make sense for enthusiasts who've already invested heavily in their rigs.
Axleboy Offroad: Partnering with Adventure Brands That Walk the Walk
One of the true highlights of Jeepstock 2025 was spending time with Axleboy Offroad, both a valued client of Aspen Creative Co and a platinum-level sponsor of Midwest Jeepthing. This partnership exemplifies what we love most about working in the adventure industry—connecting with brands that genuinely live their values and authentically serve their communities.
More Than Sponsorship—Genuine Community Investment
Axleboy isn't the kind of sponsor that just writes a check and slaps their logo on a banner. Based in O'Fallon, Missouri, they're deeply embedded in the Midwest off-road community, providing everything from routine maintenance to complete custom builds for Jeep enthusiasts throughout the St. Louis metro area.
Their involvement with Midwest Jeepthing goes beyond event sponsorship. Axleboy actively participates in the club's bi-annual "Jeeping 101" educational events, sharing technical expertise that helps new off-roaders build safe, capable vehicles. They're on the trails at events like Jeepstock, not just as sponsors but as fellow enthusiasts who genuinely love what they do.
This authentic approach to community building is exactly what makes great brand stories. When we capture Axleboy's presence at Jeepstock, we're not creating artificial marketing content—we're documenting real relationships, genuine expertise, and the kind of passion that can't be faked.
Capturing Authentic Brand Stories
Content builds relationships. Relationships are built on trust. Trust drives results. That philosophy guides everything we do at Aspen Creative Co, and it's especially relevant when creating content for adventure brands like Axleboy.
Throughout Jeepstock 2025, we documented Axleboy's team on the trails, their interactions with event participants, and the quality builds they've created for community members. This content serves multiple purposes—providing Axleboy with authentic marketing assets while also enriching the overall Jeepstock story. Their tagline could easily be "Built for Your Adventure"—and at Jeepstock, we captured exactly what that means in action.
The best brand storytelling doesn't tell audiences what to think—it shows them authentic moments that reveal character and values. When you see Axleboy's team helping a fellow wheelier on a difficult obstacle, or discussing suspension geometry with an enthusiast planning their next upgrade, you understand what makes them different. That's the power of documentary-style content creation focused on real relationships and genuine moments.
Testing the Rocky Talkie Radio: Gear That Enhances the Adventure
Another exciting aspect of Jeepstock 2025 was field-testing the Rocky Talkie Expedition Radio—a high-powered GMRS radio sent to us specifically for evaluation during the event. This opportunity perfectly aligned with our passion for the adventure industry and our commitment to helping brands tell their stories authentically.
Why Communication Matters for Adventure Communities
Off-road events require reliable communication for both coordination and safety. With multiple trail runs happening simultaneously across varied terrain, guides need dependable ways to coordinate groups, share trail condition updates, and respond quickly to any recovery situations. Jeepstock specifically designated Channel 22R for recovery communications, highlighting how critical reliable radios are for participant safety.
The Rocky Talkie 5-watt GMRS radio represents a significant upgrade over standard FRS radios, offering better range and reliability in challenging terrain. Throughout the weekend, we tested these radios in exactly the kind of demanding conditions they're designed for—dusty trails, river crossings, and varied topography that can block radio signals.
Real-World Testing in Authentic Conditions
We're not interested in creating perfect test scenarios in controlled environments. Real adventure happens in imperfect conditions, and that's where gear proves its worth. The Rocky Talkie radios impressed us with their durability, battery life, and audio quality—even in noisy trail conditions, the clear, loud audio cut through the chaos.
Testing gear at events like Jeepstock allows us to provide honest, experience-based feedback to manufacturers while also creating authentic content that resonates with the adventure community. It's the kind of partnership that benefits everyone—brands get real-world testing and genuine content, the community gets honest insights about gear that might enhance their adventures, and we get to combine our passion for storytelling with our love of the outdoor industry.
Event Sponsorship: Walking Our Talk
Aspen Creative Co was proud to be an event sponsor for Jeepstock 2025. This wasn't just a business decision—it was an investment in a community we genuinely care about and a partnership that aligns with our values.
We believe in supporting the adventure industry because we're passionate about adventure ourselves. Whether it's off-roading, overlanding, outdoor recreation, or any pursuit that gets people outside their comfort zones and into nature, we're committed to helping these communities thrive through compelling visual storytelling.
Sponsoring events we document might seem unusual, but it reflects our philosophy: we're not just service providers, we're partners invested in our clients' success. When Midwest Jeepthing succeeds, when attendance grows, when the community strengthens—we celebrate those wins because we've been part of the journey.
The Power of Long-Term Partnerships
Seven years might not sound like a lifetime, but in the fast-paced world of digital content creation, it represents a significant, meaningful partnership. We've watched Jeepstock evolve, seen the community grow, and documented countless moments that have become part of the event's history.
From Documentation to Deep Understanding
In 2018, we showed up to document an event. In 2025, we arrived as trusted partners who understand the rhythms, personalities, and values that make Jeepstock special. We know which obstacles create the most dramatic moments. We recognize the regulars and can capture the joy when they conquer new challenges. We understand the balance between organized activities and the spontaneous magic that happens when passionate people gather.
This depth of understanding produces better content—more authentic, more compelling, more true to the community's character. We're not frantically searching for moments to capture; we're anticipating them based on years of experience. We're not interviewing strangers; we're having conversations with people we've come to know.
Reliability and Responsiveness Build Trust
Strong client relationships are built on four foundations: professional-level work, reliability, responsiveness, and going above and beyond when it matters. Over seven years, we've proven our commitment to all four.
We deliver quality content that exceeds expectations. We're where we're supposed to be, when we're supposed to be there, with equipment that works and a plan that makes sense. We respond quickly when plans change or new opportunities emerge. And when Midwest Jeepthing has needed us to stretch—stay later, cover more, do something outside the original scope—we've been there.
This reliability has transformed our relationship from vendor-client to true partnership. We're the first call when they're planning events, brainstorming content strategy, or thinking about how to grow their community. That trust is the foundation of everything we do at Aspen Creative Co.
Why Adventure Brands Choose Aspen Creative Co.
Working in the adventure industry isn't just what we do—it's who we are. We're small and mighty, without the overhead of large traditional marketing agencies, which makes us the perfect partner for everyone from startups to established organizations like Midwest Jeepthing and Axleboy.
We Speak Your Language
Adventure brands face unique challenges and opportunities. You're serving passionate communities with strong values and high expectations for authenticity. Your customers don't want corporate marketing—they want genuine connection with brands that understand and share their passion.
We get it because we live it. We understand what makes off-road communities special, what adventure seekers value, and how to tell stories that resonate with people who prioritize experiences over possessions. This understanding informs every aspect of our work—from what moments we prioritize capturing to how we frame shots to the language we use in captions and descriptions.
Storytelling That Creates Connection
The outdoor and adventure industries are built on powerful storytelling. Whether it's GoPro's "Be a HERO" campaign or The North Face's "Never Stop Exploring" philosophy, the most successful adventure brands understand that they're not just selling products—they're inviting people into stories.
At Aspen Creative Co., we help adventure brands tell their stories authentically and compellingly. We use storytelling to elevate brand expression and connect with audiences more meaningfully. Through cinematic video, professional photography, strategic content creation, and genuine understanding of adventure culture, we create content that doesn't just look good—it resonates emotionally and builds lasting connections.
From Event Coverage to Comprehensive Content Strategy
Our relationship with clients like Midwest Jeepthing often begins with a specific project—document this event, create this video, capture these photos. But the strongest partnerships evolve into something more comprehensive.
We become your go-to content partner, the team you call when you need anything visual. Event coverage, yes, but also social media content, website updates, promotional videos, educational materials, sponsor presentations—the full spectrum of content that adventure organizations need to thrive in today's digital landscape.
This evolution happens because we deliver value beyond the specific deliverable. We suggest improvements, spot opportunities, and think strategically about how content serves your larger goals. We're not just executing tasks—we're invested in your success.
Looking Ahead: More Adventures to Come
Jeepstock 2025 represented another successful chapter in our ongoing partnership with Midwest Jeepthing—a weekend of incredible adventure, authentic community connection, and countless stories worth preserving. From the challenging trails of Disney, Oklahoma to intimate mini sessions capturing individual Jeeps, from testing cutting-edge communication equipment to documenting our client Axleboy's genuine community involvement, every element contributed to a rich, authentic narrative.
But we're not done. This is going to be fun. We look forward to Jeepstock 2026, to new adventures with Axleboy, to continued growth of the Midwest off-road community, and to all the stories we haven't captured yet.
Your Adventure Deserves Great Storytelling
Whether you're an adventure brand looking to connect more authentically with your community, an event organizer wanting coverage that goes beyond simple documentation, or an outdoor organization seeking a content partner who genuinely understands your world—Aspen Creative Co. is ready to help.
We bring passion, professionalism, and genuine love for the adventure industry to every project. We're not just content creators—we're storytellers who believe that great adventures deserve to be captured, shared, and celebrated in ways that do them justice.
Ready to start a new adventure? Let's talk about how we can help elevate your brand through authentic, compelling visual storytelling. Whether it's comprehensive event coverage like our Jeepstock partnership, strategic content creation for your social channels, or helping you define and express your brand voice, we're here to make it happen.
At Aspen Creative Co., we believe in the power of adventure to transform lives, build communities, and create lasting memories. Let us help you share that power with the world.
Aspen Creative Co. is a digital marketing agency specializing in branding, video and content creation, and storytelling for adventure and outdoor industry clients in St. Louis, Missouri and beyond. We're passionate about adventure, storytelling, and bringing your ideas to life.