Cassens & Hawg Pit BBQ River Road Jeep Run
The Cassens & Sons Jeep Run kicked off bright and early at 8am at Cassens’ Glen Carbon dealership, where Jeeps lined up for a convoy adventure down the historic Great River Road. Participants—ranging from first-timers to seasoned Jeep Run regulars—gathered for coffee, chats, and camaraderie.
This annual event isn’t just about the drive; it’s about supporting the Children’s Miracle Network and bringing together Jeep owners, vendors, and the broader off-road community for a cause.
The route followed a scenic path from Glen Carbon to the Hawg Pit BBQ in Grafton, IL, where the energy shifted from convoy mode to full celebration. At the Hawg Pit, the festivities included a live band, games, vendor demonstrations, and plenty of chances for Jeep owners to swap stories and show off custom rigs.
Behind the Scenes: Storytelling with Intent
Our creative process started before dawn, ready to capture every angle of the Jeep life. Using an array of Canon cameras and professional audio gear, we worked as a nimble team—one camera on a Ronin for immersive, rolling shots in the convoy, others on tripods for crisp interviews and crowd scenes. But gear is only half the story.
What sets Aspen Creative Co’s event coverage apart? Purposeful, people-focused storytelling:
• Attendee Interviews: We connected with Jeep fans—from rookies enjoying their first run to veterans who come back year after year. Each conversation added layers to the narrative, illustrating what Jeep culture and the event mean to them.
• Vendor & Sponsor Stories: Local businesses and supporters shared firsthand why they back the event, helping us spotlight the collaboration and passion behind the scenes.
• Capturing the Day: Beyond b-roll and wide shots, we documented the progression of the day—lining up at Cassens, convoying down the River Road, rolling into the Hawg Pit, and the afterparty of games, grilling, music, and celebration.
We believe the best highlight videos go beyond documenting events—they invite viewers in, highlight moments of connection, and bring the full experience to life on screen.
The Power of the Highlight Video: More Than Just Memories
A quality event video is more than a record; it’s a storytelling tool. By weaving interviews, candid moments, and cinematic visuals, our final highlight video doesn’t just recap the Jeep Run—it amplifies Cassens & Sons’ community-first brand and showcases what makes their annual adventure a can’t-miss tradition.
This approach is inspired by Aspen’s core values: authentic communication, strategic creativity, and a passion for building partnerships that drive brand loyalty and growth. By putting people and their stories at the center, we ensure every frame does more than just show what happened—it reminds everyone why it matters.
Hosting an event that deserves to be more than just remembered?
If you’re planning an adventure, automotive, or community event—whether it’s a Jeep Run, festival, or outdoor gathering—let Aspen Creative Co be your strategic creative partner. We don’t just film; we collaborate, strategize, and help your brand’s story move people long after the last Jeep rolls out.
Ready to elevate your next event with authentic, cinematic storytelling?
Reach out to Aspen Creative Co and let’s start planning something extraordinary.
Aspen Creative Co specializes in bringing out the spirit of adventure, community, and connection in every project. With a focus on story-first filmmaking and industry-leading production, we help brands turn events into unforgettable narratives—on the road, on camera, and beyond.