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Adventure Unknown

Case Study

Adventure Unknown: How Letting Members Tell the Story Gave St. Louis’ Most Unique Club a Voice and a Brand

Adventure Unknown is hard to describe, because it’s different things to different people. That’s exactly why we let the members do the talking.

-Tony Mellinger

Client Snapshot and Challenge

Adventure Unknown is a private business and travel club based in Fenton, Missouri, just outside St. Louis. Founded by Scott and Johanna Schuessler, Adventure Unknown blends professional coworking spaces, executive offices, conference rooms, fitness and wellness amenities, social events, and curated travel experiences into a single membership.

Adventure Unknown is intentionally positioned as a premium club. Members are investing into a membership that promises elevated experiences, meaningful networking, and thoughtfully-curated travel experiences.

But it was evident when we met Adventure Unknown that not every touchpoint felt as intentional and high-end as their in-person experiences.

So we set out to elevate their brand through digital channels and overhaul their member communication systems

Why the brand experience mattered so much

What was the challenge we set out to tackle?

Adventure Unknown does not fit neatly into one category. Some members join for the coworking space. Others for the trips. Others for weekly networking and community events. The club means different things to different people, and there was no simple, shared way to explain it.

Social media content had grown into a mix of graphics and photos with no cohesive visual identity, no consistent fonts, and no recurring content theme. Posts felt one off instead of part of a clear brand story.

With a full calendar of trips, events, and activities, communication often tried to cover everything at once. That made it harder for members and prospects to see what was most important for them, and easy for key messages to get lost.

The website used inconsistent fonts and mixed photography styles, and it lacked a flagship piece of visual content that showed what being part of Adventure Unknown really feels like.

Goals and Success Metrics

When Scott and Johanna partnered with Aspen Creative Co., we aligned on four core goals.

  1. Give Adventure Unknown a repeatable, human way to answer the question “What is Adventure Unknown?” that works for different types of prospects.

  2. Build a consistent, member first visual identity on social media that reflects the quality and energy of the club.

  3. Make email communication clearer and more engaging by separating travel content from other club news and by upgrading the main weekly email into a branded, professional communication.

  4. Anchor the website with a brand video that shows Adventure Unknown in action, helping visitors quickly decide if the club is right for them.

Strategy: The Aspen Creative Co. Approach

Let members answer “What is Adventure Unknown?”

Adventure Unknown is intentionally multi-dimensional. They had struggled in the past with other marketing companies who tried to force them to develop a single elevator pitch to sum up who they are in one, carefully crafted line. But every option brought to the table, fell short of fully describing the depth of Adventure Unknown.

Instead, we listened to their challenges, and decided together that a single, flashy one-liner might work for some brands, but not for them. Instead we knew we needed a content strategy that could tell a fuller-picture. We decided there would be no better way to tell the story of Adventure Unknown than through the voices of their members.

In our first couple weeks together, we captured over 25 members on video, asking a simple question, “What is Adventure Unknown to you?”

Some members described it as “my second office”. Others saw it as “where I have met my closest friends”. Others focus on “the only way I have managed to take multiple international trips while running a business”.

That range of answers began to shape the true multi-faceted value of the club far better than a single line of copy ever could.

Before Aspen Creative Co., travel announcements and club event updates were often bundled together. That made it hard for members to quickly see what applied to them and added to inbox fatigue. We made two key changes.

A gentle pause from the pace of everyday life. The Reset Retreat in the Yucca Valley is designed to help you slow down, reconnect, and return to yourself—through guided experiences, restorative space, and time to simply be.

❋ Intentional Structure

We blend guided moments, open exploration, and space to reflect—so the experience feels both focused and fluid.

❋ Collaborative Energy

Connection is a core part of the process. You’ll learn just as much from the group as from the content itself.

❋ Expert Facilitation

Led by experienced guides who know how to hold space, encourage participation, and keep things moving with purpose.

❋ A Supportive Space

Our events prioritize comfort, safety, and respect—so you can show up as you are and fully engage in the process.

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

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Big Ideas, Real Impact.

Big Ideas, Real Impact. 

Reconnect with your body and mind as you escape the noise of everyday life.
Day One

Arrive & Meet

As everyone arrives, we take time to settle in, get comfortable, and begin connecting with those around us. The journey starts here.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

Day Two

Set Intentions & Reflect

Together, we pause to consider our goals, hopes, and direction. This is about aligning with ourselves and with the journey ahead. This is a chance to reconnect with what brought you here—your questions, your hopes, your turning points—and consider how they’ve shifted or deepened.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

Day Three

Look Forward & Wrap Up

We explore the possibilities beyond this moment, making space for growth, action, and forward momentum. As we end our time together, we honor the experience, the growth, and the connections made along the way.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

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    Former Customer

  • "Even as a total beginner, I never felt lost. The step-by-step structure and encouragement along the way made all the difference."

    Former Customer

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    Former Customer

How It Works

  • Browse our upcoming events to find the one that feels right for you. We host events year-round in all different locations and climates.

  • Sign up and pay all required fees to reserve your spot. If plans change, you can cancel up to 14 days before the retreat start to receive a 50% refund.

  • After booking, we'll send you a Welcome Packet with everything you need to know—detailed schedules, packing list recommendations, add-ons to consider, and more.

  • We'd recommend booking your transportation to and from the event as soon as possible, to ensure you can arrive without any complications or delays.

  • Now all that's left to do is pack your bags and get excited for your new adventure.

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